The Strength of Networking in Social Media

The principle, known as the “strength of weak ties,” is applied in business when the best opportunities or ideas come from the friend of a friend. Sometimes the tie is made through colleagues and their connections, but studies have shown that for successful networking you must have a reach farther than just who you know. [...]

Google Places is Making Auto Updates

Your listing on Google Places may soon be updated automatically with infomation gathered by computer generated sources. Google recently decided this was a more efficient way to keep up with current information on its business listing site, rather than waiting for business owners make updates. While you will still be able to make updates yourself, Google basically says it will do so for those [...]

Promote Your Facebook Page

One basic benefit to having a Facebook page for your business is that it will increase the number of pages that will be displayed for you in an Internet search.  But if that’s all you’re using it for, you’re missing out. There are so many benefits to keeping up with a Facebook page.  Until a couple [...]

Your Social Media Marketing Campaign

A solid social media marketing campaign is essential in today’s digital communication age. To keep up and engage with long-term and new customers, social media is a cost-effective way to advertise your company’s products or services. Using a social platform, your customers are able to talk with one another and with company representatives. The customers you gain from friends [...]

Shareable Content vs SEO

Have you noticed that Facebook is becoming more search engine-like while Google is becoming more social? The search engine wars have been going on for years now with no end in sight. There was a time when the search wars were between Google, MSN and Yahoo! But these days the main contenders are Google, Facebook and Microsoft Bing. Facebook launched [...]

5 Easy Twitter Tips

Twitter is a versatile website that can be used in so many ways, from sales and marketing to comedy to celebrity watching or anything you like. If you’re not using some of the tools to help streamline the content then you’re not getting the most out of Twitter. I’ve broken down some of the essentials into 5 easy steps [...]

Social Media At The Office

Multi-media company E.W. Scripps recently distributed a new Social Media Policy to their 7,800 employees and left no room for doubt about what constitutes inappropriate behavior online. The fact that this office policy document is making it’s way around the Internet reveals a growing interest in how to handle social media in the office. While [...]

The Google+ Project

  Google is about to make another attempt at success in the social Web and it’s called Google+. If you haven’t heard of it yet that’s because it’s still in beta-testing phase – which means only a select few will be trying it before its big launch to the Internet public. But, like most secrets [...]

Happy Birthday, IBM

Last week IBM celebrates 100 years of ups and downs in the technology market and still going strong. In 1911 Thomas J. Watson started a business called Computing Tabulating Recording Company. CTR changed it’s name in 1924 to International Business Machines or IBM. Today IBM earns 100 billion in annual revenue and is 3 times the [...]

Google Should Socialize More

Google is losing popularity as Facebook becomes easier to use and more mainstream. If Google wants to stick to the top of the Web for a while longer, they’re going to have to move into social territory. What Facebook has that Google doesn’t is an easy way to communicate with friends and family by posting [...]