Business Profiles

A Business Profile is a marketing plan that is the most effective way to advertise a local business on the Internet. In today’s market it’s necessary to every business to have more than just a local marketing plan, to reach more customers business’s have to make a presence on the Internet. More information is required than what goes into a phone book ad, this is a full directory with multiple outlets. Plus, Business Profiles need to be optimized for the search engine crawlers just as a website. Whether you take the time to submit your information to the directories yourself or you hire a service to do it for you, make sure the following information is included:

Your business name must be upfront and easy to find, along with your street address with city, state and zip code, geocode and your location on Maps. You’ll need your main telephone number and any secondary numbers such as a fax number.

Even if the majority of your business is local you still need to have an Internet presence. Your profile should have your Website URL, Facebook, Twitter, LinkedIn and email addresses.

Use your Product Branding, logos and icons, when creating your profile and update any specialties, amenities and photos on a regular basis.

It would be helpful to your customers if you also included your payment options, hours of operation, and areas served.

Providing the Year founded & years in business will help can help you stand out in a directory if its been a significant amount of time. So can adding any certifications, languages spoked, professional endorsements & ratings, user ratings & reviews, prices.

Source:

Anatomy & Optimization of a local business profile