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Image Forward – Internet Presence, Social Media Management
Proudly serving the United States and Canada from Tampa Bay, FL Internet Presence & Social Media Management. Michael Huth, CEO
Google Should Socialize More
Posted by on June 27, 2011
Google is losing popularity as Facebook becomes easier to use and more mainstream. If Google wants to stick to the top of the Web for a while longer, they’re going to have to move into social territory.
What Facebook has that Google doesn’t is an easy way to communicate with friends and family by posting just one status update on one site. To communicate on Google you have to use email, and lately it seems that lately email is the new snail-mail. The only way to lure users back to Google is to offer incentive other than just to check email or use their search engine or marketing tools. To compete with Facebook, Google will need to offer more social networking tools for people to easily connect with each other without having to leave Google.
This is also a natural evolution of technological progress, the advances Facebook has made for networking and in information gathering have launched us into a new era and there’s no going back. Remember that in late 90′s when Yahoo was poised to reign the Web as superior search capabilities; and then Google busted out and became the fun and easy way to search and left Yahoo in their wake. The Google name also became a status in pop culture when it became commonly used as a verb, as in “Google it,” seemingly solidifying its dominance over the Internet. That was until Facebook took its social networking site into Google’s high-ranking territory by changing the way people communicate online.
People today don’t email as much as they used to just a few years ago, in fact, email usage has been on the decline for the past seven years. This would be most likely due to the rise in communicating via text messaging, instant messaging and sending messages on Facebook. So, unless Google can grow to meet the demands of the socialization of the Web, then they’ll be stuck with users who only log in to search or check email.
Read more:
tech.fortune.cnn.com Four things Google needs to do to beat Facebook on the social web. news.cnet.com Yahoo IPO closes at $33 after $43 peak
Great post. Google have had several attempts at breaking into social with the likes of Buzz. Now they have released a ‘+1′ button which works in a similar way to the Facebook like button. The aim is to show socially which links people go to from certain search terms in the search results – however the restriction to this taking off is you have to be signed into your Google account and your profile has to be public – I reckon more people sign into their Facebook all day than their Gmail – especially since, as you say, email is like snail-mail now!